Brainstorming & Concept Development
After thoroughly researching your business or product, we will brainstorm to develop creative concepts for your project based on the information and objectives set out in the Visual Brief. Once brainstorming is complete, we begin to develop the concepts for the Product. This phase usually involves a lot of experimenting with layout, images and text. Depending on the Product, our designer starts by sketching ideas and playing with layouts until something “clicks”. Our designer must consider many variables when creating concepts including your business image, layout, shape, functionality etc.
We will work hard to create a Product for you that is truly unique and will make you “stand out in the crowd”. When we are confident that we have fully explored all possibilities through sketching, we will choose our three top ideas and develop them further digitally. The digital concept(s) are then presented to you for your feedback. At this stage concept(s) are generally presented in grey-scale to ensure you critiques is given based on layout, structure and content, rather than colour. This ensures all concepts are present on a “level playing field”.
Deliverables to You:
Deliverable to Us:
Feedback, concept choice, amendment requests or acceptance of a concept.